Three engagements assembled from real client work, anonymized to honor NDA. The pattern is consistent: the asset a buyer evaluates was the discount. We removed the discount.
A Florida HVAC operator selling against a website built in 2014. The buyer pool was three PE rollups already pricing the rebuild into their offers. We delivered the rebrand, the new site, and the buyer-ready CIM. The lead bidder raised the multiple twice.
A two-partner accounting firm selling into a regional roll-up. Goodwill was the entire transaction. We rewrote the partner story, rebuilt the practice's identity, and shipped a 28-page conversion-focused site in 8 weeks. Close was 14% over the broker's initial estimate.
A Shopify-native brand with strong reviews, weak founder narrative, and a Canva-built press page. Aggregator buyers pay on a brand-strength multiplier; ours wasn't earning it. We rebuilt the Shopify front end, sharpened the founder pitch, and prepared the press kit. Final offer landed 22% over the pre-engagement comp.
All three engagements above are composite case studies assembled from real Brand2Sell client work, with revenue, region, and identifying detail altered to honor NDA. We walk through unblinded versions on a discovery call under mutual NDA.
On the discovery call, we walk through real engagements under mutual NDA — including the ones we won't put on the public site.
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