We rebrand, redesign and reposition small businesses so they sell for higher multiples. Acquirers pay more for companies that already look acquired — we make sure yours does, with a finished website and brand in your hands in under 60 days.
Goodwill is the single biggest line that moves on a small-business sale. Brand work moves it up.
On a $3M business selling at a 3× multiple, that's a $900K to $1.8M swing — almost always more than the cost of the brand work itself.
Try it on your own numbers below.
Drag the sliders. We model the published 10–20% lift on top of your expected sale price. No email required.
Your business looks like a job, not an asset.
The site you'd send a buyer to was built when WordPress themes had drop shadows. A buyer takes one look and prices the rebuild into the offer.
It's not just the logo. It's the whole visual system — colors, type, deck, social — assembled piecemeal over a decade. A buyer can't transfer brand equity that isn't designed to transfer.
Founders describe the business the way they think about it. Acquirers want to read about the business they're buying: category, differentiation, proof, transferability.
We read your company the way an acquirer's analyst does — site, sales pages, reviews, press, deck, customer touchpoints. You receive a written scorecard of what's helping and what's hurting your multiple.
We rewrite your positioning around the version of your company an acquirer wants to inherit — category, differentiation, audience, proof. Output: messaging architecture, taglines, value-prop hierarchy.
A refreshed identity system designed to outlive the founder. Logo, color, typography, photography direction, and a brand guidelines PDF the acquirer receives on day one.
A new conversion-focused website — fast, indexed, mobile-clean, written to read well to both customers and acquisition analysts doing pre-LOI research.
We'll review your site, your positioning, and the visible buyer-facing assets — then email you the 3 things we'd fix first and an estimate of the impact on your multiple. No pitch, no obligation.
We respond within two business days. Used only to send your audit — never sold, never shared.
Three companies we'd be proud to send to a buyer.
Logo refresh, 28-page conversion site, sales deck rebuilt. Listed eight weeks after launch.
Positioning rewrite, identity, 42-page site, CIM-ready collateral. Sold to a regional roll-up in 90 days.
Brand system, photography direction, Shopify rebuild, founder one-pager. Pre-LOI in six weeks.
Cases above are composite engagements assembled from real client work, anonymized for confidentiality.
US owner-operators selling now, listing soon, or planning a near-term exit.
Not a fit? We'll tell you on the first call and point you to the right shop.
There are four kinds of provider in the pre-sale brand space. Here's where we land.
| Provider | Who they serve | Productized? | Below $5M? | Brand & site? |
|---|---|---|---|---|
| Brand2Sell | Owner-operators selling now, soon, or already listed | Yes | Yes | Yes |
| The Grist / Branding for Buyout® | $5M–$150M + PE | No — multi-year retainer | No | Yes |
| Backstory Branding | Growth-stage / mid-market | Custom | Sometimes | Yes |
| Lab Creative | Founders 2–5 years from sale (Canada) | Custom | Yes (Canada) | Yes |
| Atomicdust / MonogramGroup | PE portfolio post-acquisition | No | No | Yes |
| Generic local branding agency | Whoever calls | Sometimes | Yes | Sometimes — no exit framing |
| Business brokers | Sellers, on commission | N/A | Yes | No brand or web |
Direct answers to what owners ask us first.
Engagements are productized at fixed scope and fixed price, generally a fraction of a percent of your expected sale price. See the pricing page for current packages and what's included.
Under 60 days from kickoff to a finished, public website and brand system. Most engagements hit the 6–8 week mark. If you're already listed, the new site goes live mid-engagement so buyers researching you today see the upgraded version within 30 days.
Yes — we coordinate from kickoff. Many engagements are referred by brokers because a polished seller closes faster and at a higher multiple, which is good for everyone on the sell side.
No, and be skeptical of anyone who does. Sale price depends on earnings, growth, multiples, terms, the buyer pool, and dozens of variables we don't control. What we do control: the brand assets a buyer evaluates. Industry research suggests well-executed pre-sale brand work lifts exit value 10–20% — we work to put your business in the upper part of that range.
Yes, but we'll usually push back. A new website with the same dated logo and unclear positioning under-delivers. The combined engagement is priced lower than the components bought separately.
Then we're probably not the right fit. We're built around the buyer's-eye review. If you're not preparing for a sale, hire a general branding agency — they'll cost less and the work will fit your goal better.
We look at your site, your positioning, your sales pages, your visible buyer-facing assets — and we tell you what would help your multiple and what wouldn't.
Book the audit